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The first meme launchpad.Every confirmed meme on Know Your Meme has a page here, mirrored live.
One child coin per meme, ever.The first launch claims the meme. Its child coin's contract address goes on the page and it can never be launched again.
$MEME is the mother. Every launch is its child, making it a memecoin.Child coins are priced in $MEME and bought through $MEME. 1% of every child coin trade is paid to that child coin's holders, in $MEME.
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It Is What It Is

Unlaunched Confirmed 93,420 views

It Is What It Is
It Is What It Is

It Is What It Is

Unlaunched. [Launch This Meme] [View All Unlaunched]

Updated 17 months ago on Know Your Meme.

Not launched yet. The first launch claims this meme forever.

Memecoin

Name
It Is What It Is
Image
the meme's own image, fixed
Pair
$MEME, the mother coin. This coin becomes a child of $MEME.
Rewards
1% of every trade of this child coin, paid to its holders in $MEME
Website
kym.fun/memes/it-is-what-it-is

One signature creates the coin on pump.fun (you pay only pump.fun's creation cost, about 0.02 SOL). With a first buy, a second signature buys it right after. The first launch claims this meme for good.

About

It Is What It Is refers to a viral video of a teenager laughing and saying "It is what it is," with his friends repeating the phrase after him. In March 2020, the video gained popularity in lipsync memes on TikTok, with the video also being used as in reaction memes on Instagram. The video is often used to express satisfaction with an imperfect opportunity or a result.

It Is What It Is

Origin

The full history, spread and examples live on the source entry: It Is What It Is on Know Your Meme.

The Child Coin

Whoever launches this meme first creates its one official child coin of $MEME. The child coin takes this exact image, is priced in $MEME, and pays 1% of its every trade to its holders, in $MEME. After that, the meme is closed here forever.