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The first meme launchpad.Every confirmed meme on Know Your Meme has a page here, mirrored live.
One child coin per meme, ever.The first launch claims the meme. Its child coin's contract address goes on the page and it can never be launched again.
$MEME is the mother. Every launch is its child, making it a memecoin.Child coins are priced in $MEME and bought through $MEME. 1% of every child coin trade is paid to that child coin's holders, in $MEME.
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It's Not a Phase

Unlaunched Confirmed 103,326 views

It's Not a Phase
It's Not a Phase

It's Not a Phase

Unlaunched. [Launch This Meme] [View All Unlaunched]

Memecoin

Name
It's Not a Phase
Image
the meme's own image, fixed
Pair
$MEME, the mother coin. This coin becomes a child of $MEME.
Rewards
1% of every trade of this child coin, paid to its holders in $MEME
Website
kym.fun/memes/its-not-a-phase

One signature creates the coin on pump.fun (you pay only pump.fun's creation cost, about 0.02 SOL). With a first buy, a second signature buys it right after. The first launch claims this meme for good.

About

It's not a phase (occasionally expanded into "It's not a phase mom, this is who I really am") is a sarcastic phrase that has been associated with various images that poke fun at individuals – often teens – that have made questionable lifestyle or fashion choices. Depicted in this meme are often goths, emos, otherkin and furries due to their edgy and cringeworthy nature.

It's Not a Phase

Origin

The full history, spread and examples live on the source entry: It's Not a Phase on Know Your Meme.

The Child Coin

Whoever launches this meme first creates its one official child coin of $MEME. The child coin takes this exact image, is priced in $MEME, and pays 1% of its every trade to its holders, in $MEME. After that, the meme is closed here forever.